If you're not scared of what's happening in your stock portfolio you probably aren't paying attention. 

The first quarter was the worst for US stocks since Q3 of 2022 and the first negative quarter of any sort since 2023. The damage didn't really spare anyone, but Consumer Discretionary was the hardest hit, falling over 11% for the period and bouncing off the over-hyped 20% decline required to qualify as an official "Bear Market".

It's time to revisit and expand upon our Bear Market Rules.

I've seen a bear market or two in the last 25 years. This is what they feel like. Relentless. Capricious. Mean. 

Need an example? How about the Worst Stock of the Quarter, the until recently widely beloved Deckers Outdoor:

DECK closed the quarter down 50% (nearly to the penny) from where it was trading before beating and raising last January 31st. And, as is generally the case with stocks, shares went down much faster than they went higher, falling 22% in one day and scarcely bouncing higher since.

Deckers was a wildly successful...