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There's Little Buzz About Gold. But There Should Be.

October 2, 2024

Despite the recent volatility, gold continues its steady ascent, unaffected by the broader market noise. 

As seasonals have shifted and new leadership has come and gone this year, gold remains resilient, moving through market regimes with ease.

Whether stocks rally or risk-off sentiment prevails, gold thrives. The yellow metal has been red-hot all year.

In these times, the saying goes, "there is no fever like gold fever." 

But, is there any evidence of this kind of euphoria among investors yet?

While the COT report suggests sentiment may be overstretched, let’s talk about what we’re seeing on the ground.

There’s little buzz about gold in the financial media. No bold predictions of $10K gold on magazine covers, no headlines touting it as the ultimate safe haven in an impending crisis—signals that often show up at market tops. We’re just not seeing it.

For context, in 2011, fears of currency depreciation were rampant. The covers of TIME magazine and Smart Money allow us to remember this moment. They came right at the top.